Why do you need targeted advertising?
Why should you start a target:
- You decide who will see your ad: how old they are, where they live, what they are interested in, etc. This information is configured when each advertising campaign is launched. You can exclude those who definitely cannot be your potential buyer. For example, exclude men from the audience if the product is only for women. As a result, you only pay for impressions to the people you need. Moreover, there is an opportunity to create similar audiences: collect a database of people who have visited our site, and the algorithm will independently find users of social networks who are as similar as possible to visitors to your site;
- You can control the number of followers per day. Having determined with the help of tests the cost of one subscriber, you can increase or decrease the advertising budget depending on how many people you need. The budget can also adjust the reach - how many people will see your ads every day. You can start and stop advertising at any time. That is, you yourself determine the pace of your growth;
- Targeted advertising is suitable for almost all purposes: increasing brand awareness, recruiting blog subscribers, launching sales through the site, promoting applications. There are 6 different advertising goals in the advertising cabinet for different tasks;
-Target can be used for promotion on an ongoing basis. And for this, you don't need to invent new ads every day: good creatives can consistently bring new subscribers and customers for weeks or even months;
-Target allows you to create demand. This is its main difference from contextual advertising. In the case of advertising in the search engine, we work with a "warm" audience - with those who are already interested in your product or service. Target allows you to work even with a "cold" audience. Until the user saw your ad, he might not have thought at all about what we offer.
So, targeting is a convenient and effective way of delivering an advertising message to your audience. If you set up advertising correctly, you can save on the advertising budget and increase the conversion by 2, 3 times, or even more.
